Prosciutto di Carpegna PDO launches U.S. tasting days in grocery stores

Prosciutto di Carpegna PDO is rolling out in-store tasting days at Fairway, DeCicco’s & Sons and Shop-Rite locations across the United States starting June 25, 2026. The campaign aims to boost awareness of the Italian cured ham, expand retail presence and spotlight its PDO-certified origin and production method.

Why it matters: - The tasting program gives U.S. shoppers a direct way to try Prosciutto di Carpegna PDO at the point of sale. - The campaign is meant to build awareness of a premium European food product in a key international market. - The promotion also supports retail presence for a product built around origin, traceability and certified quality.

What happened: - Prosciutto di Carpegna PDO launched a new series of Tasting Days in the United States on June 25, 2026. - The in-store promotions are part of the project “The EU Gem Ham: Prosciutto di Carpegna PDO.” - Participating stores include Fairway, DeCicco’s & Sons and Shop-Rite. - The initiative offers free samples and product information to shoppers in selected stores.

The details: - Each participating store will host a branded promotional desk. - Consumers will receive information about Prosciutto di Carpegna PDO, its history, its production method and the meaning of the PDO quality mark. - Free samples will be available so shoppers can taste the ham in its purest form. - The product is described as having a soft texture, delicate sweetness and distinctive aromatic notes. - Prosciutto di Carpegna PDO is produced exclusively in the municipality of Carpegna in Italy’s Marche region. - The ham is made under strict production rules and a slow curing process. - The PDO certification guarantees origin, authenticity and compliance with a protected traditional production method. - The full list of participating stores and the complete Tasting Days calendar are available on the official project website. - More information is also available on the official project website and on Instagram @consorzio_carpegna. - The EU GEM HAM campaign is co-financed by the European Union. - The campaign focuses on premium EU food products with PDO and PGI status.

Between the lines: - The retail push signals a move from trade and digital promotion toward direct consumer trial. - Sampling at the shelf level can matter for a niche imported product because taste and texture are central to purchase decisions. - The program also reinforces the broader EU message around protected regional foods and artisanal production.

What's next: - The Tasting Days calendar will continue across the listed U.S. stores. - The campaign will keep using retail activation to introduce more American consumers to Prosciutto di Carpegna PDO. - The project will likely lean on certification, origin and sampling to support future awareness efforts.